COMMITMENT TO QUALITY
In a proactive and persistent commitment to quality, Hotspex Labs employs several layers of digital fingerprinting technology to guarantee a clean, healthy and high quality sample source for all research tools within the suite. Hotspex supports the larger research ecosystem by providing closed loop anonymized feedback to improve quality and reliability across the insights industry, via Research Defender. Our sampling sources are blended and designed by independent research advisors who work to ensure a representative audience for each study fielded on the platform.
THE HOTSPEX HUMAN MOTIVATION FRAMEWORK
Hotspex Labs provides access to a powerful framework which is universally coherent and validated globally in 34 countries. Thousands of desk research hours and over a million interviews informed the development of our multidimensional map, made up of thousands of discrete emotions, personality attributes, values, archetypes and functional features or benefits.
Our Services
Who We've Helped:
