Hotspex x GRIT
Date
June-July 2022
Category
Graphic Design
Client
Hotspex,Greenbook
The GreenBook Research Industry Trends (GRIT) Report is an annual insights report that explores the business challenges insights professionals face and ranks them. The GRIT Top 50 has become one of the critical metrics suppliers of insights services used to understand their position in the industry. Fundamentally, it is a brand tracker that uses the attribute of "innovation" as the key metric. It has become a reliable way for the players in the insights and analytics ecosystem to measure their own brand awareness and perception versus their competitors.
Graphics were created in order to drive traffic to the Hotpsex site and remind those within the industry of the upcoming voting window. Graphics ran for the month of July through various social channels, and prints were made for conferences like IIEX and Deloitte's National Leadership Conference.
